Building A Business 101 Series

Building A Business Case

To build a business case, you need to create something in which customers are willing to pay you more than it costs to deliver the product or service.


Additional Resources: How to Build a Startup CourseSequoia Ten QuestionsBusiness Model Canvas

Ecosystem Mapping

Rarely is making a sale as simple as a one-to-one transaction. You must understand the entire ecosystem of stakeholders and talk to them all, including decision makers, economic buyers, saboteurs, influencers, and end users.

Customer Discovery Basics

Customer discovery in the simplest terms is asking your industry ecosystem questions to see where opportunities lie, uncover potential issues, and hone your business case. You are not just looking for facts, but insight.


Additional Resources: Customer Discovery Resources