Building A Business Case
Rarely is making a sale as simple as a one-to-one transaction. You must understand the entire ecosystem of stakeholders and talk to them all, including decision makers, economic buyers, saboteurs, influencers, and end users.
Customer Discovery Basics
Customer discovery in the simplest terms is asking your industry ecosystem questions to see where opportunities lie, uncover potential issues, and hone your business case. You are not just looking for facts, but insight.
Additional Resources: Customer Discovery Resources